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Area Parts Manager

Date: 25-May-2023

Location: Guwahati, AS, IN

Company: VE Commercial Vehicles Limited

Job Description

Role:  Area Parts Manager

Function: TBE - S&M - Aftermarket - Parts Retail

Reporting into: Regional Parts Manager 

Level: AM/DM

Purpose of the Role

The position exists in order to achieve organizational goals, parts & lubes penetration and business plan with the objective of 6000 MINR by 2019-20 within the limits of organizational values.

Span of Control

  • Direct reportees: NA
  • Indirect reportees: NA


  • B.E/B.Tech


  • Min. 3 -5 years of relevant experience in automobile/ Auto ancilliary industries

Business Understanding

  • Requisite knowledge of Techno – commercial, Good Business acumen, computer savvy and good knowledge of IT, SAP ECC, DBM, BI, Fiori, ILearn, Business forecasting and strategy making. Leadership skills and team management.

Area of Responsibility

Sales Strategy

Strategy Making: Required to make retailer wise, city wise, district wise potential mapping, and subsequent retail planning strategies. Ensure achievement of Spares Budgeted Secondary Sales through all distributors (On NDP) with equivalent Primary. ( Incl STU Sales wherever Applicable ). Ensure achievement of EGL Budgeted Secondary Sales through all distributors (In KL). Retail Network Development. In order to achieve: organization goal i.e. annual, quarterly, and monthly business plan.


Customer Engagement

Customer engagement is an activity in order to enhance relations and bonding with retailers and mechanics with EICHER Brand. Customer Connect / Loyalty Programs. In order to achieve: Brand visibility, Brand Awareness, Relationship and engagement with retailers and mechanics and work on POC.


Channel Competency Development

Competency development and training to the distributor sales force. System Adherence (MIS) / Reco facilitation. EGP Counter EOR Compliance / First Pick Execution from Counter. In order to achieve: enhanced sales targets, resolving customer complaints, sales loss analysis.


Team Management

Team management & Team handling. In order to achieve: desired results, route planning, marketing activities, team building to achieve the organization’s desired objective.