Regional Soft Product Manager

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Date: 18 Apr 2024

Location: Bangalore, KA, IN

Company: VE Commercial Vehicles Limited

Job Description

Role: Regional Soft Product Manager

Division: ETB

Function: ETB - S&M - Aftermarket - Customer Care

Reporting into: Regional Service Manager

Level: M3-a/ M3-b

Purpose of the Role

This role is responsible for driving the demand generation at workshops within the scope of aftermarket commercial policies and procedures.

Span of Control

Direct reportees: 0
Indirect reportees: 0

Education

  • MBA Preferred 
  • B.Tech 

Experience

  • 6-8 Years

Business Understanding

  • Understanding the broad perspective of USPs of ETB Solution and its commercial advantages also competitors
  • Expert understanding- VLP
  • Expert understanding- Key Account Management
  • A comprehensive view of AM offerings
  • People Management
  • Negotiation Skills
  • Operational Understanding – Channel Management 

Area of Responsibility

Eicher Freedom-AMC Business Development

AMC Penetration achievement against B.P Targets. Developing Soft product sales force at dealerships. Pipeline Management.Tracking and engagement with the customer for due renewals.

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Eicher Live

Timely regularization of Eicher Live Subscription.Initial Onboarding of customers on Telematics.Monitoring of SLA TAT for activation and hardware related issues. Monitor & report Feature Usage on Eicher Live Portal by a customer, engage with a customer for the usage of additional value delivery related features.

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Eicher Secure

Secure Penetration achievement against B.P Targets ( HD & LMD, Bus combined) for their respective regions and respective verticals. Accidental claims update to regions ( Dashboard circulation, Monitoring of claims for customer satisfaction, coordination with TTIBI team for zero escalation).

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Eicher Xtend

Penetration on vehicle sales through dealerships & pipeline management.Activation of 100% dealers of your respective regions. Developing the ideal dealership in each region, i.e dealers who can be role-model for EW business for the region).

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Eicher MilEdge

Activating all the dealers of the respective regions.NEW Vehicle: 100% distribution of cards (No of chassis sold = No of cards issued).