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Area Sales Manager - LMD

Date: 07-May-2023

Location: MH, IN

Company: VE Commercial Vehicles Limited

Job Description

Role:  Area Sales Manager LMD Sales 

Function: TBE - S&M - LMD Sales & Marketing

Reporting into: Regional Sales Manager -LMD

Level: Manager

Purpose of the Role

The position exists in order to partner with dealerships to drive volumes and market share for Light & Medium Duty Trucks leading a team of Area Sales Managers and Channel Sales Managers to drive channel management, seeding new products, and increasing product awareness. Identifying target segment, create market & ensure sales volume by targeting prospective customers in the product segment with the objective of enabling sales & financial target achievement and developing potential for future within the limits of overall business strategy & plan derived for function.

Span of Control

  • Direct reportees: 0-4
  • Indirect reportees: 0


  • Engineering Graduate (B.Tech) (10+2+3 years) and/or MBA with 60% or above in all exams


  • 8-10 years in Sales & Marketing. From the following industries: - Commercial Vehicles

Business Understanding

  • Understanding broad level of business
  • More planning part
  • Expert understanding- KAM management
  • Expert understanding- Channel Management of large number of Channel partners.
  • Understanding market and better MIS
  • People Management

Area of Responsibility

Customer-Centric Approach

Strategy making & enabling team for execution- New product to new customers. Channel Management especially issue handling. Keeping track of all the financial aspects of Channel partner. Ensure monthly review of team and daily work improvement. Customer-centric approach In order to meet Regional sales & financial targets set by the organization.


Business Development

Usage of HO resources for BTL/ ATL activities. DSE / DSM training tool development for better training. In order to maintain adequate focus and adding new customers critical for future sales and competition tapping.


SHARP Adherence

customer engagement: CSM huddle and review on alternate days. Action plan review during dealership visit. Engagement of sales team with UDAAN Process adherence: Hold team accountable. Understand dealership inquiry and pipeline health. Ensure CSM adhere to the SHARP process In order to achieve. Designated volume. Uniform retail throughout the month.


People Management

Manage self-performance and collaborate with regional level stakeholders (Internal & external) Manage team performance by. Identify the competency gaps and facilitating competence development of the team both internal & external. Administration of performance management process. Engaging & retaining talent Collaborating with other Regional Sales Managers and Corporates counterparts in Head Office to enable business target achievement for the Region.