Share this Job

Channel Sales Manager - Pro 1049

Date: 23-Jun-2022

Location: Kolkata, WB, IN

Company: VE Commercial Vehicles Limited

Job Description

Role:  Channel Sales Manager Pro 1049

Function: TBE - S&M - LMD Sales & Marketing 

Reporting into: Regional Sales Manager -Pro 1049

Level: Deputy Manager

Purpose of the Role

The position exists in order to achieve volumes and market share for Sub 5 ton category in Commercial Vehicle. Driving channel management, seeding new products and increasing product awareness are key execution areas of the role. Identifying target segment, create market & ensure sales volume by targeting prospective customers in the product segment with the objective of enabling sales & financial target achievement and developing potential for future within the limits of overall business strategy & plan derived for function

Span of Control

  • Direct reportees: 0
  • Indirect reportees: 0


  • Engineering Graduate (B.Tech) (10+2+3 years) and/or MBA with 60% or above in all exams


  • 3 - 7 years in Sales & Marketing. From the following industries:
  • Commercial Vehicles
  • Tractors
  • Tyres

Business Understanding

  • Product Knowledge
  • Presentation & Communication Skills
  • Dealer Management & Relationship building in the markets

Area of Responsibility

Managing Sales & MIS

Strategy making, planning & execution- Partner in Regional Strategy making and driving out plans for Sub-5 Ton market. Ensure complete mapping of Segment with different applications relevant. Motivate the existing dealer team to concentrate on the new product to work towards establishing products like live trails, product promotion, sales pitch, USP. Ensure various schemes to channel partners/ dealer sales team to achieve the desired targets. Ensuring dealer satisfaction. Adherence to process. Engage with Financiers to help the dealer team towards smooth handling of financing arrangements for the customer. In order to meet SEGMENT WISE TARGETS (Sub 5 TON set by the organization).


Product Awareness/Training

Creating product awareness in the dealership Team. Imparting training to them. Competency building of dealership team. In order to meet customer requirements and achieve the Business plan of designated area/Dealership.


People Management

Manage self-performance and collaborate with Area level stakeholders ( Internal & external). Identify the competency gaps and facilitating competence development of team both internal & external. Administration of performance management process. Engaging & retaining talent.


Customer Engagement & Process Adherence

Understand the Customer requirement. Identifying Key Account customers and planning activity for them. Work with after market team to ensure the customer satisfaction on product performance. Ensuring the follow up and Minutes of meeting.


Improving Market Reach/Awareness

Develop a complete understanding of the area of operation. Ensure the manpower availability at dealership accordingly to Business Plan. Plan and execute monthly action plans. Review & Monitor the Dealer Sales Executive performance. Check the actual commercial outflow by explaining the value proposition to the customers.