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Channel Sales Manager - Bus

Date: 14-Jun-2022

Location: Durgapur, WB, IN

Company: VE Commercial Vehicles Limited

Job Description

Role:  Channel Sales Manager

Function: TBE - S&M - Bus Sales

Reporting into: Regional Sales Manager 

Level: Deputy Manager

Purpose of the Role

This position exists in order to execute business development in sales and thereby driving Bus Volumes and Market Shares with the objective to meet sales targets for the defined region within the limits of the overall business plan.

Span of Control

  • Direct reportees: 2 - 10 (DST Team - Contractual Roles)
  • Indirect reportees: 2 - 10 (DSE Team - Contractual Roles)


  • B.E/B.Tech (MBA added advantage)


  • Min. 3-5 years of relevant experience in automobile sales / CV industry

Business Understanding

  • Channel management
  • DSE Team management, competency
  • Value selling
  • Product and segment / application understanding wrt superiority over competition products

Area of Responsibility

5-15T Bus sales volumes - Territory

Achieve BP sales volume. Adequate focus on built-up sales. Achieve additional MS from Staff / Sch / RP segment. NPI proliferation, higher sales in the PRO segment. In order to achieve volume as per BP.


Profitable Growth

Sales volumes, Model mix, Penetration in high growth/profit segments. In order to meet the national profitability / GI targets.


Community Creation

Implement the customization process. Become the best possible option for the commuter segment, point to point service in order to meet the national sales and profitability. Higher margins in order to meet national sales and profitability. In order to meet the national sales and profitability.


People Management

Managing self and team performance. Collaborate with regional stakeholders in order to achieve retention and national BP. Appointment of DSE/DST Team. In order to develop a competent sales team for enhancing productivity.